Sales Leadership with Jim Pancero

Are your reps successfully using WIIFM’s in their selling messaging?

Jim Pancero Season 4 Episode 20
Audio Player
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Are you pushing your reps to sell using WIIFM’s (“What’s in it for me?”)? Join me as I talk about a classic of sales coaching…teaching reps to focus more on the WIIFM’s of what you’re selling than the product facts and features.