Sales Leadership with Jim Pancero

Could your reps do a better job presenting to your dealer – distributor - retailer sales meetings?

Jim Pancero Season 5 Episode 16

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0:00 | 1:51

Do the presentations being given by your sales team to your independent distributor or dealer salespeople have the best information possible so they can do their job more effectively?

The problem is most sales presentations given to these people are very weak. All they do is focus on how great your stuff is, your latest models, and the support you offer.

How can you make sure your team’s presentations actually focus on the distributor’s sales team? How can the information your team shares help them sell more or make their job selling to their customers easier?

Second is to make sure, when you do talk about your products or services, you talk about them compared to your competitors. After all, that's the “How do you compare?” challenge they're going to get from their buyers.

Also make sure your presentations actually focus on how to sell your stuff, not just why your products or services are so great. Think your team’s presentations can be improved?

Today’s video shares how you can strengthen and improve the selling impact of your presentations to your independent channels…so you can sell even more!

Do your sales reps present to any resellers like dealers or distributors that your organization sells through? Hi, I'm Jim Pancero, helping you and your team be more effective in selling today. And the reality is for salespeople that do sell through resellers is that we need to make sure that the presentations given by your sales team to these salespeople of these independent distributors or dealers have the best information possible so they can do their job more effectively. The problem is most sales presentations given to these people are pretty weak. All they do is focus on how great your stuff is and the latest models you have and the support that you offer. What we need to do is make sure that we're helping these salespeople sell our stuff, not just understand the great support we're going to provide them. One of the things you can do is make sure the presentation actually focuses on the distributor sales team. What can they be doing from the information you're sharing that can help them sell more or make their job of selling to their customers easier? The second thing is to make sure when you do talk about your products or services, you talk about them in comparison to the competition because that's the challenge they're going to get from their buyers is how does this compare to the competitors. We need to make sure they have that information and it's best coming from you. And the third thing is to make sure the presentations actually focus on how to sell your stuff, not just why your products or services are so great. We need to help arm these salespeople for your dealers or distributors with the tools and the ammunition that can help them be more successful when they go in and talk to customers selling against your competitors. What can you do to work with your sales team to improve their messaging so when they present to your dealer network or to your distributor network, they can sell even more for you?