Sales Leadership with Jim Pancero
Sales Leadership with Jim Pancero
Are your reps using their cell phones as effective sales tools?
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Though cell phone video capabilities have existed for years, most salespeople are not taking advantage of this technology. The goal is to use your cell phone to capture more images of your products being utilized and satisfied customers talking about why they like doing business with you.
Video technology is advanced enough today that a message recorded on a cell phone is high enough quality to post on your website and on social media. You can also produce brief cell phone videos highlighting your manufacturing processes or warehouse.
Cell phone videos don't have to be professionally produced. It has been proven buyers tend to like more informal videos than they do something that is slickly produced.
Your sales reps need more sales tools to help deliver your messaging of value and uniqueness. Using cell phone videos when they're in front of a customer helps deliver a more persuasive (and memorable) selling message.
Today’s video talks about how your team, using their cell phones to record brief videos…can help them sell even more!
Are your salespeople maximizing the use of their cell phones when they're dealing with their customers? Hi, I'm Jim Pancero, helping you and your team be more effective in selling today. And one of the ways we can do that is to make sure that our sales team is taking advantage of the latest technology that's been available to us for years. The problem is most salespeople are not taking advantage of these tools. The idea is using your cell phone to be able to capture more image with customers of their satisfaction. Asking them for a one minute testimonial recorded on your cell phone that you can put on your website and you could share with other customers. Getting customers using the products, demonstrating how they're using it, videoing them as they're using it to show how it applies and how they can make it make it work for them. And the third area is even giving simple facility tours on the cell phone. These don't have to be professionally produced videos. Frankly, the more informal the video looks, the more receptive it tends to be in today's culture. But the idea is we need to take advantage, give our salespeople more sales tools that they can develop themselves by doing more recording and then sharing those little bits on their cell phone when they're in front of a customer. The idea is we're trying to increase and expand the persuasiveness by giving them more sales tools. think their cell phones could help contribute to that solution.